Ford Motor Company is revealing verve, a concept vehicle, the vision of the new small car, clearly, that Ford will be introduced soon in North America.
The Verve is fat and demanding clearly there are different from other cars on the road. Ford builds on decades of leadership in the automotive industry in Europe develop new small cars to North America customers rely the value on the efficiency on experts more.
Both 4- and 3-door body Verve are that it was in the North American International Auto Show in Detroit go to known as a pretext, to a new global family of small cars in Europe and Asia this year and in North America in 2010 debut is set. The 4-door is the basis for the production of vehicle sold in North America. Shows the European three door to test the reaction of the market to the Bodystyle as possible additional car for the North American market.
The concept of the Verve with new global development product strategy Ford, that is better, the benefits which, as a whole, strengthening of the company has developed. Ford is the world about his European experience of small cars on demand in this segment of crucial importance. Orientation of famous car by Ford in Europe includes these providers to as a Ford focus, Fiesta and Ka.
“We are all aspects of what is Ford defined as a leading small car in Europe examined and work based on this experience in the design and dynamic drive through a worldwide family of Ford cars, which are as exciting as they are, to see the unit”, Derrick Kuzak, Ford Vice President of global said product development group.
Pasadena “Family of verve concept offers a vision for a new world standard for quality, design and comfort in the segment of the car,” added. “These concepts show that strengthen our global to use, how to generate attractive returns for our customers in the markets of the world”.
Benefits are a bold, modern design, together with advanced electronics, materials of first quality, amazing, functional space and an efficient 4-cylinder-engine-all unprecedented in this segment.
Small car popularity rockets in North America
Boost sales of small cars, the overall growth of the industry worldwide. Worldwide, increased sales of small cars from 23 million units in 2002 to EUR 38 million in 2012. This is the almost 45 per cent of the total industry unit expected 85 million, a never before achieved. Sales of small cars will likely be around 800,000 in United States, or 25 percent-a record 3.4 million units growing by the year 2012.
In fact, his crosses and cars expected vehicles only with growth in the short term in the United States.
” Today, it is necessary to represent this group of strong 1.7 billion around the world and 28 per cent of the total US population by the year 2010.
As group take eco acceptable, in constant contact with modern technology and best products around the world requires. Is this group of grow, the 19% of the public administrations build in 2004 to 28 per cent in 2010 represent.
Each day of 11,000 in the United States age drive. When it is his first car segment time, almost to buy half of this small car group of stores.
“All kinds of trends in consumer behavior, is promote Millennials group definition of customers in the future,” said Jim Farley, Ford Vice President, marketing and communications group. “European bottom of Ford cars are very suitable for this generation of pilots, with the Internet and mobile phones have grown as luxury requests, do not believe that bigger is not necessarily better, accuracy is everything and technology rules.”