The introduction of the third generation of the Toyota Yaris adds a new chapter of the current success of the European social model. Over the last decade, the Yaris has a portion of the segment always liked more than 5%. Operations will be a great contribution to the increase in sales of Toyota in Europe, the promotion of the brand image and a fundamental pillar of European companies factory.
New Toyota Yaris compete in the small car, the-with 26% of the total market share, which corresponds to about 4 million annual sales-the largest sale of European automotive market scenario. This segment is currently dominated Petrolengined vehicles, representing more than two-thirds of the mix.
In recent years has been the fragmentation in the B segment, thanks to the introduction of a variety of new types of model as the SUV and MPV b. but more Bodystyle is growing 50% of total sales, the port is still important and best-selling of the segment.
It is expected that to encourage the reduction of the customers of other segments segment sales (b) for the foreseeable future with the continuous increase in the cost of fuel and CO2 tax level stable.
The second generation of the Toyota Yaris is praised for his inner luggage capacity, durability, versatility, the efficiency and ease of drive motor in an urban setting. New Yaris consolidates the strengths of the previous generation, at the time the vehicle, the an implementation of the dynamic and progressive design, a clear our sensory quality.
Quality remains an important feature of the Toyota Yaris. Further improvement of the integrated quality recently praised the TÜV 2011 report of German, close involvement of the Toyota Motor Manufacturing France with suppliers from the early stages of the production ensures that every part of the overall quality of the vehicle contributing.
New Toyota Yaris is located in the heart of Serie B, a brilliant combination of benefits. It meets the requirements of the progressive, focused on technology clients and conventional users, the quality, comfort and of course focus, value for money.