At the beginning of the Volkswagen one most successful car of all time and not even a name given. People loved, and on all continents of the world received the nickname of the small car according to exactly what seemed to be: beetles, beetles, female, Coccinelle, Fusca, Maggiolino or 甲壳虫! It embodies the concept car and symbolizes the democratise of mobility. He introduced a new car feeling in the world and brought beetle mania. The final output completed in 2010, which had sold series new beetle, the more than one million cars. The future of the world’s most famous car is now started. And since Volkswagen and the beetle the world to home called, celebrates the new car a transcontinental world premiere at the same time in Shanghai, Berlin and New York.
High technology in harmony with the environment
VW Beetle is an icon. Only those who know its history could be a new generation of the Volkswagen. They had the development of a high-tech, the still-affordable car was, all do not leave any stone technologies of communication of our time and course integrated achieved the least impact on the environment. He had also a car as places of entertainment of driving in the foreground. The new generation of the Volkswagen Beetle should be very agile, dynamic performers and the Golf GTI could also be developed the people, to achieve this goal.
“A new original design!”
The most famous car design in the world. Inventing bottle of Coca Cola, iPhone, Ray Ban Aviator, beetle-one how to, a design as a recognizable and independent? Chief Designer of Volkswagen set Walter Silva (Group) and Klaus Bischoff (Volkswagen brand) as a target of the beetles “understand” both: “Create a new original!”
Challenge as an emotion. The team started its task under the direction of Bischoff. The designers knew that he wanted to develop the profile for original beetle instead of the new beetle in 1998. Also a high priority was very dynamic relationships. An interesting aspect is that more than a few members of the team really their own air-cooled beetles. It is also a car a cult status among younger designers at Volkswagen. And that is how the final design of the beetle 2011 car as a tribute from the seeds of the automotive design group of companies came in Wolfsburg-a. If it takes the first beetle and new beetle and put it in a boardroom Glow light only on the roofs and this view of the page would be the lines of the rear sections are almost identical.